Google's market marketing & strategy in the UK Essay

Google's market marketing & strategy in the UK - Essay Example The concept of resource-based management is founded on the belief that competitive advantage is obtained if a firm can obtain and develop resources which enable it to learn faster and apply its learning more effectively than its rivals. Resource-based view was developed by Barney (1991) who states that firms' competitive advantage deepens upon resources and assets owned by the company. Following Barney (1991) resources are extended if they are: "Valuable (when they enable a firm to conceive or implement strategies that improve its efficiency or effectiveness) Rare (valuable firm resources possessed by large numbers of competing firms cannot be sources of either a competitive advantage or a sustainable competitive advantage) Imperfectly Imitable (because of {a combination of} three reasons: unique historical conditions, causally ambiguous, social complex). Non-Substitutable (there must not be strategically equivalent valuable resources that are themselves either not rare or imitable)" (Resource-Based View 2000). The case of Google UK shows that the company uses resource-based strategy which helps it to develop strategic capability (Fill 12). Similar to its parent company, valuable resources of Google UK allow the company to meet high demands of customers and deliver exceptional quality to end consumers. Google in particular seems to have already undertaken a number of major initiatives such as the indexing of PDF documents, or the purchase of the Deja newsgroup archive. But the reality is that individual search engines do not cover the whole of the visible web, let alone the invisible web. So the prospect of there being a single search engine which has complete coverage of the entire web is some way off. Another variable is dynamic databases (Google: case study 2006). These databases allow users to go directly onto that site in order to perform the search. These databases cover a wide range of different file formats such as free text databases, company directories, market research reports, numeric data or bibliographic information. Even the free text databases vary considerably in their formats. They may each contain a different set of fields or segments. Because the database formats vary so much, and also because of the fact that there are so many different databases, it is not possible to undertake a global search across the entire contents of all the databases available through Google. There are a number of file groups set up which allow cross file searching across a limited number of files, but a key factor in performing a successful and effective search on (Google: case study, 2006). Rare resources of Google are human resources and technological solutions. Also, Google propose customers unique services such as geographic monitoring and Google Video. Service quality is closely connected with Human Resource Management, technology and settings. So, the main "focus" is on service quality and skills of employees which ensure customers satisfaction. Managers must deal with new people issues because the changes brought about by technology definitely require a new kind of employee. The use of technology requires more problem solving skills and the ability to interpret data and is thus likely to lead to a

Linguistics - How far can the PROCESS of 1st language acquisition be Essay

Linguistics - How far can the PROCESS of 1st language acquisition be taken as a model for the acquisition of a 2nd language What are the implications for the 2nd language teacher - Essay Example Thus, language is â€Å"so uniquely human, distinguishes us so clearly from other animals, that our species might be more appropriately named homo loquens than homo sapiens† (Widdowson, 1996: 4), especially so that language is innate in man. With man’s birth is the natural tendency to acquire and master a language as he/she grows, making language essential to man’s existence as it is his/her most effective means to communicate, build relationships, and form societies. With man’s experiences, beliefs, feelings, etc. expressed in the complex system of symbols, language defines man; the language man speaks in return speaks for the speaker him/herself. Hence, â€Å"when we study human language, we are approaching what some might call the ‘human essence’, the distinctive qualities of mind that are, so far as we know, unique to man† (Chomsky, cited in Fromkin & Rodman, 1998: 3). In fact, the study of language has been historically centred on the study of the nature of the human mind and thinking, as it has long been believed that being distinct to man, â€Å"languages are the best mirror of the human mind† (Leibnitz, cited in Chomsky, 1986: 1). In this context, the study of language becomes not only important but fascinating, too, as it deals with one of the most mysterious endowments of man that a plethora of research studies and theories abound, yet until now, more and more questions are left unresolved. One area in language study that attracts further inquiry is language acquisition. As Leonard Bloomfield (1933: 29), said: â€Å"the acquisition of language is doubtless the greatest intellectual feat anyone of us is ever required to perform†. If the acquisition of first language in early childhood raises many questions, the acquisition of second language by older children and adults raises more questions, especially in relation to FLA. Thus, the study on language acquisition generally focuses on these two interests: First is the