Justice for Lena Essay Example for Free

Justice for Lena Essay Lena Baker was a black woman who endured a horrendous ordeal during her life. Born in a small town in Georgia, Lena lived with her mother and three children. Accused of murdering her employer Ernest Knight, Lena Baker alleged that he verbally and physically abused her. Keeping her as a prisoner, Lena yearned for freedom and sought many avenues to obtain it. Ernest Knight was a white man, a local gristmill owner who was determined to keep Lena not only as an employee, but also as a sexual partner. Lena came to work for Knight originally hired by his son to help with chores as he recovered from a broken leg. However, from Knight’s point of view she was there to take care of all his needs. In this paper you will get the chance to walk in Lena’s shoes. I will attempt to tell her story through magazine articles, books, newspaper articles and other research. You will see that in the end Lena’s life no matter how terrible it was, it wasn’t all in vain, and still today she is remembered for her last heartfelt words and calm disposition. Ulysia Gayle Julie Warner English December 3, 2012 Justice for Lena Lena Baker was a black woman born with three strikes against her. The first was that she was born in the south. The second was that she was born black. The third was that she was born poor. She was a black woman born in a small town in Georgia. She lived with her mother and three children and later moved five miles southwest of Cuthbert Georgia. Lena was no stranger to crime nor was she a stranger to hard work. Looking for work she acquired a job for a local gristmill owner named Ernest Knight. Knight needed a caregiver due to a broken leg. He needed help with household chores and meals, and Lena needed money. She procured the job with intentions of a business relationship only. However, Knight had other things in mind. Their relationship eventually became sexual on many occasions without Lena’s consent. The introduction of verbal and physical abuse soon followed. Threats against her safety as well as her children and mother were used to keep Lena at bay. She complied with Kni ght sexually but during this time (1940) relationships of that nature between blacks and whites were prohibited. Making several escapes, Knight would find Lena, even going to her home during peak hours on numerous occasions to take her and do with her as pleased. Later during this forbidden relationship Ernest Knight’s son as well as the town learned of its meaning and taunted Lena for it, although Knight was the aggressor. Lena was eventually assaulted by Knight’s son, beaten so critically that she needed time to recover herself. Shortly afterwards she was jailed for the same relationship. Fed up with the abuse, Lena wanted desperately to return home, but Knight begged the differ. Imprisoned she knew she was fighting for her life, despite the threats she and Knight entered into battle over a gun which Knight was eventually shot. Panicked and afraid Lena fled the scene. She eventually turned herself in with hopes that all would work in her favor. Needless to say although the town knew of this relationship, no one said anything in Lena’s defense. No one came to Lena’s rescue. There was no justice for Lena. A black woman accused of murdering a white man didn’t stand a chance no matter the circumstances. Lena soon went on trial. The trial convened on August 14, 1944, at the courthouse in Randolph County under the jurisdiction of Judge Charles William Two Gun Worrill, who presided at court with two pistols on the bench. In her testimony, Baker described how Knight locked her in the mill house while he went to a church singing. When he returned, he brought her something to eat but refused to let her leave, she said. When she insisted on going home, the two began to argue, and Knight brandished an iron bar that was used to lock the door. Baker said she feared for her life and attempted to push past Knight to leave. As she did, Knight was shot through the head. Baker testified that she walked immediately to the house of J. A. Cox (the county coroner and a man for whom she had done fieldwork) and told him that she had killed Ernest Knight, (Lela Phillips, Andrew College, Published 12/09/2005). The jury consisted of twelve white men (not unusual for 1944), but many of the jurors were good friends who attended the same small churches, socialized with each other’s families at card parties, and shared morning coffee at a local cafe. (Justice Denied, THE MAGAZINE FOR THE WRONGLY ACCUSED, Issue 29 – Summer 2005, Page 8). Found guilty of murder in less than 6 hours, Lena received the death penalty as her sentence, earning Lena Baker a place in history as the first and only woman to be sentenced to death by electric chair in the state Georgia, (Netflix, lenabakerthemovie.com 2008). On March 5th 1945, after being held in a prison in Reidsville GA, she was executed but not before saying these last words calmly. â€Å"What I done, I did in self- defense, or I would have been killed myself. I am ready to meet my God.† She was pronounced dead after six minutes and several shocks as her family mourned. (Albany Herald, Closure for The Baker Family, August 30th 2012). In 2005 Baker was granted a full and unconditional pardon by the State of Georgia, 60 years after her execution. The movie â€Å"The Lena Baker Story,† is about her life. Her nephew, Roosevelt Curry, received the papers pardoning Baker posthumously. The pardon stated the 1945 decision to deny her clemency and execute her was â€Å"a grievous error†. Baker was buried in the Vernon Missionary Baptist Church cemetery in Coleman where she is currently resting in peace. Unfortunately, neither her mother nor her children lived to see that one day there would be Justice for Lena. (Albany Herald, Closure for The Baker Family, August 30th 2012). Work Cited Phillips, Lela. â€Å"The New Georgia Encyclopedia, History and Archaeology.† The Lena Baker Case. Andrew College, Published 12/09/2005. Phillips, Lela. â€Å"Justice Denied†: THE MAGAZINE OF THE WRONGLY ACCUSED. Issue 29- Summer 2005, Page 8. Wilcox, Ralph. â€Å"Netflix, thelenabakermovie.com.† Hope and Redemption. 2008. Phillips, Bond Lela. â€Å"The Black Commentator.† Execution In A Small Town. Andrew College Cuthbert GA. The Albany Herald, Closure For The Baker Family. Issue August 30th, 2012

Toyota Case Essay Example for Free

Toyota Case Essay 1) For a long time there has been an alignment of Toyota vision with both Japanese culture and national and international stakeholders. This alignment can be seen in our opinion according two different perspectives: from the innovation activity and from the social responsibility (attention for environment). Referring to the innovation of the product process, Toyota has always been one of the leader in creating high-level cars both from mechanical and electronic aspect as it is typical of Japanese economy. The Japanese business is traditionally known at a global level for its profitable performance concerning the management of electronic and mechanical activities. From this point of view there was a perfect alignment between internal and the external vision. In relation to social responsibilty, the Japanese culture shows a great concern on energy conservation and environment, that is the reason why Toyota has traditionally supported these aspects in the car production process. In 1998, Toyota received an important award for the production of Prius ( the world’s first passenger vehicle in mass production powered by a third power train system). The introduction of Prius in the market, allowed the company to make a clear statement on its commitment of environmental protection. During the following years, the company gained many awards and leader position in environmental technology field. Recently, in relation to these two perspectives of analysis, a misalignment can be verified for the following three reasons: 1) Toyota has focused too much on cost control and economies of scale, leaving out esthetic and design aspects, creating too much standardized cars ( a same kind of product all over the world). In this case we found the first gap because of the different expectations of the worldwide stakeholders in comparison with Japanese and Toyota culture , particularly talking about European customers who care about design much more than the others. 2) The strong attention on cost control and economies of scale policy , has created a lot of technical troubles that forced the company to recall a huge amount of cars from the market. As consequence the company lost a lot in term of reliability. Here we faced a gap between vision and image (In the vision they really support the safety part but the collective image is far from that). Considering the worldwide market and international stakeholders, we think that there has been a misalignment on American customers who are interested in technical aspects more than esthetics. The final point of the misalignment has been caused by the exaggerated focus on energetic conservation, so the company produced no high performing cars in order to satisfy international customer’s requirement. For instance, in 2009, Toyota had so poor performance in F1 that the company decided to withdraw from F1 with immediately effect. In order to address this GAP, we believe that Toyota should: first of all, adapt his products to international market, giving special consideration to esthetics and design. be more focused on customer’s requests, that consist in high performing and environmentally friendly cars at the same time. Moreover, since the break problem that obliged Toyota to recall a big amount of cars from the market. 2) We would change the communication strategy into the following two directions: a) A traditional way, based on incentive messages focused on energy conservation connected to the concept of safety and brightness cars, in order to retrieve the loss of company credibility. A lot of marketing activities can be organized such as: o planning amateur competitions that involve young people with their own cars at an international level; o planning events or competition characterized by the participation of sport champions (like F1 drivers) o arrange Visitor Centers, based in the regional headquarter country, in order to give customers the chance to drive cars and to understand the topic of energy conservation o promote â€Å"green days† o partnership with environmental friendly organization (like WWF) b) An innovative way, using guerrilla or tribal marketing techniques. In several ways such as: o Use social networks for empowering the costumers to decide on specific aspects as internal design, colors, extra services, [†¦] of their cars offer. Doing this thing, they will be available to focus on the costumer and not only on the product as they always did. o During holydays such as Easter or Christmas, make people drive specific cars by organizing spectacular race trucks, enriched by music and light effects. The event should be introduced by well-known personalities, as signers, actors, sportsmen. o Promote musical or sport-events for young people, such as concerts, championships and matches. o Create partnerships with tour-operators to promote specific cars during adventures trips, like safari. o Transform their headquarter in a tourist attraction, thanks to the partnership with local and international tour operator that promote day trip in the company. o using cars during appealing movies for young people (like Mini in ‘’The Italian Job’’) o Use amusement park as a stage for car shows, parades and games. 3) Most of the crisis response strategies applied in the report by Toyota, belong to reducing offensiveness category. Even if the company seems to be aware of its responsibility, it never used mortification quotations. In our opinion, the document we`ve analyzed, is characterized by the following strategies: MINIMIZATION: CORRECTIVE ACTION: GOOD INTENTIONS: 4) We can affirm Toyota acted in a good way in minimizing in order to not damage the company image more. Moreover they could have improved corrective actions and provide their customers with facilities, like substitutive-cars during the fixing period of the damaged ones. Even if they did well in minimizing the event, they could have shown more mortification, not only for the damage itself, but also for the waste of time and the other troubles related to it. They could also have adopted a denial strategy (shifting the blame) by giving responsibility to the specific divisions in charge of the production of defected components; consequently they could have renewed the responsible divisions or made an outsourcing agreement for that. Regarding the good intentions, they could have provided more detailed information about their future control and safety standards. Another good strategy, could have been ‘’attack the accusers’’, trying to focus on the main competitors that were taking advantage from their crisis. Finally, according to what we read in the case study, we`d have expected a more customer oriented behavior. ITALY According to Italy Toyota starter two different recall campaigns: the first one recalls 260. 000 cars with accelerator pedal problems and the second one 2500 Ibrid car with brake problem. In order to fix the first problem the company sent letters to the 26000 clients involved in this problem; the letters contained all the information regarding how to get the appointment with the car retailer in order to fix the problem (fixing time about 30 minutes). The second recall concerned the Prius models which had some ABS problems on 2500cars; they used the same technique and the time to fix took about 40 minutes. Toyota provided an assistance number(gratis): 800 869 682 available 24h/7d, useful to know if the car is involved in the problem and to know technical details. The A. D. of Toyota Motor Italy, Massimo Gargano, stated â€Å" Toyota as a world leader for sales volume and quality reputation has to accept to be criticize facing this problem. We have to underline that the company decide to recall all the car just to satisfy our costumers expectations and make them sure about the safety of the product†, he also underline that â€Å"regarding the accelerator pedal problem we chose to recall 1. 800. 000 cars even if only 26 really faced this problem† . CONTACTS: Edoardo Caccin Valentina Cruciani Carminia Lucariello Lucrezia Zambelli Marco Zavatta [emailprotected] com [emailprotected] com [emailprotected] it lucr3zia. [emailprotected] com dott. [emailprotected] com.

The Coca Cola Company Marketing Essay

The Coca Cola Company Marketing Essay 1.1 An overview of the company: The Coca-Cola Company (TCCC) is the worlds largest manufacturer, licensor and distributor of non alcoholic beverages with over 500 brands worldwide. TCCC is a global behemoth and its presence spans over 200 countries with its head office based in Atlanta, USA. (thecoca-colacompany.com) The product portfolio covers over 3000 different beverages ranging from its flagship brand Coca-Cola, water, fruit juices, sport drinks to coffee including all types of non-alcoholic beverages (thecoca-colacompany.com). TCCC owns four out of the five biggest soft drink brands in the world namely Coca-cola, Diet coke, Sprite and Fanta.(Data Monitor,2009)According to the brand ranking by Interbrand, the company‘s brand value was worth USD $ 68,734 million in 2009. 1.2 TCCC in UK: Coca Cola entered UK in 1900 with its flagship brand, Coca-cola in late august when Charles Candler (owner of Coca-Cola then) brought a jug of syrup with him on a visit to London. TCCC has since then evolved into an international heavyweight backed by national partners. The companys presence in UK is represented by a management strategy that it calls the ‘Coca Cola System which is a combination of two separate companies-Coca-Cola Great Britain (CCGB) and the Coca-Cola Enterprises Ltd (CCE). They serve different roles in the production-sales process of Coca-Cola and the other brands that fall under it. CCGB is a wholly owned subsidiary of TCCC responsible for marketing and development whereas CCE, an independent public company manufactures and distributes its products. CCEs product portfolio in 2007 included 20 brands and 100 products such as Coca-cola, Diet coke, Minute Maid, Powerade and so on. (Coca-cola.co.uk) 1.3 Diet Coke Diet Coke was introduced in USA for the very first time in 1982. Following its success, the brand then came to UK a year later. It was positioned as a lighter, sugar-free variant of Coca-Cola with a new advertising theme â€Å"just for the taste of it†. (dietcoke.com) Diet coke is now a international product available in over 173 countries and has a large loyal customer base who love the product. The success story continues till today. Diet Coke has various extensions in its product offerings such as Caffeine-free Diet Coke, Diet coke Lemon, Diet Coke Cherry etc. Diet coke celebrated its 25th anniversary in 2007 with the product accounting for a 40% share of the global diet sparkling beverage segment. (dietcoke.com) 2.0 Perception: 2.1 Semiotics in Advertising: When a consumer looks at an advert, he/she derives a certain meaning from it. To this purpose, marketers use a set of symbols or maybe even one that develops into a meaningful statement that the consumer relates to the product. And to achieve this meaning, the symbols have to precise, direct and should evoke a mental response to the imagery within. To understand how effectively symbols can be used is vital in marketing. For this, marketers turn to a field of study called semiotics which focuses on the co-relation between signs and symbols and their role in shaping a meaningful understanding by an observer. From a semiotic perspective, every marketing message has three components; An object; the product A symbol; the image/ statement that serves as an extension to the product. The interpretant; the message or the meaning derived from the advert. This relationship is described as the semiotic triangle. In relation to marketing activities, the advertising strategy incorporates semiotic symbolism by creating a relationship between the product and the desired attribute of the product. This strategy is usually long term as the message is constant and repetition helps to reinforce the meaning to the consumers. 2.2. Diet Coke Campaign-â€Å"Hello you†. Diet coke has changed its marketing focus to appeal to its female audience (FT, 2009). To this effect, the marketing team at CCE has been adapting its advertising approach and overall appeal to suit its target market appropriately. The latest campaign rolled out for Diet Coke is a multi-million push titled â€Å"hello you† featuring award winning Welsh singer Duffy, as a independent, confident woman who takes control of her life. As part of the campaign, outdoor publicity in the form of posters with the tagline Im no superwoman has also been advertised extensively (Image 2). The campaign on the whole â€Å"aims to represent confident young women taking a stand against the pressure of modern life†. (The Guardian 2009) The ads feature Duffy, 24 year old Welsh singing sensation who became a household name after clinching three Grammy awards including ‘Best British Female Solo Artist this year. The main advertisement is a 60-second TV advert. Duffy is seen taking a break during a live concert where the crowd asks her for an encore. But she gets onto to a bike cycles around for a bit whilst breaking into a cover of the hit song by Sammy Davis Juniors â€Å"I Gotta Be Me†. And yes, she takes a sip of diet coke before returning back to the stage to perform. This campaign marks a significant shift in Diet cokes marketing which in recent years saw the revival of the classic ‘Hunk advert in 2007. According to a company press release on the campaign, Catherin Sleight, Coca-Cola GBs marketing director, stated that the campaign aimed to show strong independent women taking control and saying no the pressures of modern day life.(coca-cola.co.uk) 2.3 Semiotic symbolism in the â€Å"hello you† TV advert: The semiotic symbolism is quite direct and tries to appeal to the ‘independent women that Diet coke wants to focus its marketing on. The campaign as a whole gives light to liberating women from pressures of modern- day life as explained by the marketing director for Coca-Cola GB ; Catherin Sleight. (18) The symbolism behind this advert can be represented with the semiotic triangle as given; Object/product Sign/Meaning: Message: 2.3.1. The Object/Product- Diet coke The product in itself is a global icon as it is one of the most recognizable brands in the world. It has been rated as the number one drink in the diet non-alcoholic beverage sector with a market share 0f 40% globally. The brand visibility is high globally being available in 173 countries as of 2007.The can and logo thus combines to produce brand recognition by any consumer viewing this advert. 2.3.2 Sign The message speaks for itself and is not rather complicated. There are two elements in the ‘sign leading to the creation of a meaning that the target consumer can relate to. The first element is the celebrity who endorses the product. Duffy has become a household name in Britain as well as internationally having won quite a few awards including three prestigious ‘Brit awards and a Grammy award (iamduffy.com). Cathryn Sleight, marketing director of Coca-Cola GB has reflected on the endorsement by saying that â€Å"Duffy as a young woman, who is in charge of her own destiny, perfectly embodies the independent attitude were championing† (coca-cola.co.uk). This could resonate well with their target market as she signifies independence and opportunism that women enjoy in todays world. The second element is the audio track used in the advert and its lyrics. It is a cover sung by Duffy of the old classic hit I gotta be me made famous by Sammy Davis Junior. It has a simple but moving depth to it that reflects well on a listener. It strongly reflects the new diet Coke campaign which celebrates womens right to express their individuality and take control. 2.3.3 The message: The advertisement gives out a strong message that tells the target consumer that Diet coke can you set free if you are an independent, ambitious young woman like Duffy. The advert along with the lyrics and the celebrity completes this meaning forming a symbolic message to the target female segment. 2.4 Evaluation: This television advert has a nice feminine touch to its portrayal and along with the lyrics drive the meaning home for consumers. Duffys voice is quite endearing and catchy adding to the recall value of this advert. Diet coke has used the study of semiotics to represent a deep meaning that most women can relate to. The product has successfully moved away from the ‘naughty girl staring at hunk to a more personal independent woman image. Diet cokes advertisement can further help the brand to establish a personal relationship with its consumers. 3. Reference Groups 3.1 Reference Groups A reference group is†an an actual or imaginary individual or group conceived of having significant relevance upon an individuals evaluations, aspirations or behaviour†. (Lessig Park1978) In terms of marketing, reference groups are relevant as they can provide important social cues that give insight into particular behavioral trends and associations with buying behavior. These cues extend to form an influence that is termed as ‘social power. Types of social power include information power, referent power, referent power, legitimate power, expert power, reward power and coercive power. Diet coke marketing utilizes the concept of social power in its new campaign using the referent power model. Referent power is the social power of a reference group that motivates a consumer to aspire to emulate the same behavioural patterns portrayed by the individual or group. This also leads to influencing the consumers purchase decisions. (Solomon 2008) 3.2 The Diet Coke Rebellion Diet coke has partnered with Company, a leading womens publication as part of its ‘Hello you campaign to motivate young women to join a rebellion against the pressures they face in a modern world. Company has a readership of 574,000 within the target segment. (NRS 2009) This partnership widens Diet cokes marketing to reach its target audience more effectively. The first issue of the ‘Rebel issue as it is called premiered in May and was designed exclusively keeping the target segments interests in mind. To maintain the campaigns visibility, two more issues were released in July and October. The magazine focused on topics of particular interest to women such as celebrity gossip, beauty tips, fashion etc with the rebel touch. This campaign was also supported by extensive online marketing through the cokezone website as well as getlippy.com. The campaign was designed as a follow-up to the Duffy advert encouraging independent women to break free of all the pressures they faced and to rebel against prejudices present in the modern day world in a positive manner. 3.3 The referent effect on Diet coke target market. Particular reference groups tend to have identifiable characteristics and unique forms of symbolic purchasing behavior, market segmentation in terms of such group characteristics as degree of exclusivity and formality is a useful means of pinpointing appropriate segment (Leigh et al 1992).Therefore the referent power of Diet Cokes target segment is further simplified as common behavioural characteristics are present in their target- female consumers. The cover story was the new face of Diet coke, Duffy the singing sensation and her rebellious ways helping women to identify with her as person more than a celebrity. Furthermore, the magazine established a common ground for the Diet cokes target segment to relate to their rebellious side. Diet coke thus engaged directly with its target audience reflecting its link with their lives with this tie-up. This encourages their consumers to relate to and emulate characteristics of the referent group- the modern women who wants to break free and be themselves. 3.4 Evaluation: In terms of referent power, the tie-up with Company magazine was an ideal choice. High readership of the magazine within Diet Cokes target segment would add to the success of this campaign. Diet cokes efforts to communicate it with its core target consumers will work provided that the PR activities support the marketing. Diet Coke has added value to its image with this partnership appealing to the hedonic side of young women. The cover story with Duffy is an excellent source of referent power especially with her star status as an award winning singer. 4. Motivation Involvement 4.1 Involvement Involvement is the degree of influence that a brand has over a consumer and how it motivates them to form a strong bond with the brand. It can be either cognitive or physical and the factors that affect it differ from one consumer to the other. The degree of involvement i.e. high or low, will determine the motivational drive of a consumer to connect with a brand and its marketing activities. It can be broadly classified into three classifications; Product Involvement, Message- Response Involvement, Purchase Situation Involvement. (Solomon 2008) Message- Response Involvement† refers to the consumers interest in processing marketing communications.† (Solomon: p168) It is also known as advertising involvement. Marketers try to involve consumers to participate in the exchange of marketing information and publicity through various media outlets utilizing this model of involvement. To this effect, they experiment with ways to increase consumer involvement by testing various approaches such as contests, reward schemes and so on. To appeal to the growing number of mobile phone users, marketers use mobile phones as a tool to get them to participate in the advertisement. This method of marketing is known as interactive mobile marketing. The content and method of advertising ranges from the simple text message format to a graphic website interface that consumers can access through internet on their mobile devices. Diet coke has utilized the message-response type of involvement through the use of interactive mobile marketing in its ‘Silver Room campaign. 4.2 Diet coke campaign- Silver Room The ‘Silver Room is an interactive mobile marketing campaign that was designed exclusively for Diet Cokes target segment of female consumers in the age group 16-24. Consumers logging onto the mobile website had access to content such as celebrity news, gossip, fashion, music, films, interactive games and more on their mobile phones. This campaign sought to involve the younger, tech-savvy female generation to connect with a brand whilst offering them content of value to them. The ‘diet Coke Silver Room is fronted by Australian singer Gabriella Cilmi, who is young and fits in well with the target audience.The campaigns content tries to appeal to young females who sought hedonic value in brands. It featured content and promotions born out of several key partnerships such as celebrity news from Heat magazine, fashion tips from Get Lippy, music with singer Gabriella Cilmi, film updates with Fox and Paramount, as well as environmental content from Green Thing. The highlight of its content was the Music Mobcast , a 2 minute voice call that covered music news and information in Gabriella Cilmis voice. The content is updated every three weeks. To access the ‘Mobcast consumers were asked to log onto the site, enter their number and receive a ‘Mobcast call. 4.3 Enhancing the level of Involvement : As Solomon (2008) suggests, marketers must enhance a consumers involvement in the marketing activity by using certain techniques such as appealing to hedonic needs, providing interesting stimuli, including celebrity endorsements or by building a personal relationship with the consumer. 4.4 Evaluation: The silver room campaign by Diet Coke has satisfied all the criteria with respect to enhancing the level of involvement of its target market. It appealed to the hedonic side of its young female consumers by its varied and value-added content. They also partnered with well known brands. The campaign prominently featured Gabriella Cilmi, a well-known female Australian singer who added value being a celebrity that young woman could relate to. This also adds to the image that Diet coke has built around music. Diet coke has also created a forum for their consumers to interact with each other and share their opinion as well as personal experiences thereby building a relationship with the consumers indirectly. The success of this campaign is yet to be seen as it was launched recently. Recommendations: Diet coke is one of the worlds top five best sellers in the non-alcoholic sparkling beverage sector. However, a news story published in the Financial Times has reported that the UK sales of Diet coke have fallen sharply despite their big budget advertising spend to reposition its offering to a female market(2009). It is recommended that Diet Coke must tackle a few issues that could be the problem behind this. A quick look at the figures comparing the number of unique visitors to cokezone- the UK website and dietcoke.com-its American counterpart has painted a dismal picture. It has been found that site traffic in to the cokezone website was considerably lesser than its American counterpart (refer appendix 2). It is recommended that an online portal designed for women in UK should be started to engage Diet cokes core consumer target. This would help them to relate better to the brands marketing activities. It would gradually enhance the involvement of the target market with the product. It is also recommended that brand should connect more personally with the consumer with the help of direct sales promotions, events for women. Diet coke in the US provides consumers with value added functions like cook shows, celebrity events on a regular basis on its website. It is recommended that a similar innovative campaign should be run in UK particularly appealing to the women here. An extension of the Silver room would be in the best interests of the brand. It has been noted in my research that silverroom.co.uk and dietcoke.co.uk still remains unofficial and unused. It is recommended that Diet Coke in UK must go beyond regular advertising and create another phenomenon like the ‘hunk advertisement. Conclusion: Coca-Cola is a global behemoth and the largest beverage company in the world (Interbrand 2009). This report has been directed towards analyzing and evaluating the aspects of consumer behaviour in relation to marketing. The report has scrutinized data with regard to Diet Coke, its main competitors such as Diet Pepsi, marketing activities and its response. Diet Coke spends extensively on its marketing and has created many a loyal fan amongst its consumer base worldwide. The new marketing strategy is sound but requires higher brand involvement from its chosen target consumers. Females consumers today are not entirely stereotypical, evolve continuously and not all women are lured by the idea of a rebellion. Diet Coke has to work on reworking its current marketing activities and attempt to connect to consumers more personally.

Those Who Desecrate the American Flag Need Not be Punished :: Argumentative Persuasive Argument Essays

Those Who Desecrate the American Flag Need Not be Punished In reality, flags are just fibers and dye. The fact is, like all symbols, it is not necessarily the fabric or the picture which provokes so much emotion in people. It’s the intangible idea that it represents. Controversy continually circles around symbols and how they are treated, respected, and destroyed. The flag of the United States of America is one such symbol that many associate with freedom; however, to others it carries greater political importance. Adding chaos to controversy, do we as a nation punish those who deny the symbol that gives them freedom to destroy it in the first place? Should the constitution be amended to prohibit the desecration of the flag? The measure is not how we treat those who support our government, but how we treat those who oppose it. Society constantly struggles to keep our Constitution broad enough to protect the rights of Americans, yet create a positive compass by which to live. The problem, however, is that by conforming to specific moral beliefs, such as desecration of the flag, we begin to create the environment much like the one George Orwell established in Animal Farm. In his book, the farm animals at first agree that all animals have equal rights. However, as the book develops, one powerful group manipulates these rights, the pigs . The slogan â€Å" All animals are equal† eventually becomes â€Å"more equal than others†. Just like the animals of the farm, our forefathers constructed a government that could please all people rights. Our forefathers know that if the Constitution were to survive, it must possess the ability to change and adapt to coming ages. To amend the constitution means that it doesn’t support all Americans and their beliefs. However, I don’t feel that our Constitution needs amending at all. Burning the American Flag is an act of speech which fosters Democracy. Without the freedom to destroy the flag and act out in disapproval, we as a countrymen would live single-mindedly.

What Is Enterprise Acrhitecture Essay -- Information Technology Essays

What is Enterprise architecture? Enterprise Architecture is the link between strategy and implementation. It is a top down view of the structure of systems; it includes the fundamental organization of a system, embodied by its components, their relationships to each other and the environment, and the principles guiding its design. It can be defined as: A means for describing business structures and processes that connect business structures. www.sei.cmu.edu/architecture/glossary.html There are four areas that are commonly accepted as the components of the overall frame work. These are: †¢ Business Process. This includes strategy, governance, organisation, and key business processes. †¢ The Data. This describes the structure of an organisation's data assets. †¢ Applications. This provides an overview for the individual application systems to be deployed, their interactions, and their relationships to the business processes of the organization. †¢ Technology. This describes the logical software and hardware that are required to support the deployment of business, data, and application services. This includes IT infrastructure, networks, communications, processing, etc. It is can be used to get the current view of the business process and also where the business wants to go and how to get there. It can be viewed as city planning for IT covering the overall business processes and IT assets, how they're used, and how they should be built. What Impact could it have on the business? A strong Enterprise Architecture process helps to answer basic questions like: What are the organization's business processes, and how is IT supporting those processes? In general, the essential reasons for developing an Enterprise... ...requirements of an organization. †¢ The required IS and business capabilities to achieve these requirements. It is important to include all relationships with external entities to help ensure proper integration with their systems. †¢ Required changes within the organization this. This includes identifying the gaps between where you are and where you want to be. Once agreement has been reached that this is right for the company and backing received for the key stakeholders the company then needs to: †¢ Agree priorities for delivery. This needs to be planned in manageable stages to accommodate the company’s capacity to handle change. The company should also keep in mind the dependencies between one system and another or the possibility to run systems in parallel during the change over. †¢ Develop the required solutions. †¢ Agree standards. †¢ Evolve solutions.

Fermentatiom By Yeast :: essays research papers

Fermentation of glycine, water, sucrose, galactose, and glucose as induced by yeast. ABSTRACT This lab attempted to find the rate at which Carbon dioxide is produced when five different test solutions: glycine, sucrose, galactose, water, and glucose were separately mixed with a yeast solution to produce fermentation, a process cells undergo. Fermentation is a major way by which a living cell can obtain energy. By measuring the carbon dioxide released by the test solutions, it could be determined which food source allows a living cell to obtain energy. The focus of the research was to determine which test solution would release the Carbon Dioxide by-product the quickest, by the addition of the yeast solution. The best results came from galactose, which produced .170 ml/minute of carbon dioxide. Followed by glucose, this produced .014 ml/minute; finally, sucrose which produced .012ml/minute of Carbon Dioxide. The test solutions water and glycine did not release Carbon Dioxide because they were not a food source for yeast. The results suggest that sugars are very good energy sou rces for a cell where amino acid, Glycine, is not. INTRODUCTION   Ã‚  Ã‚  Ã‚  Ã‚  Fermentation is an anaerobic process in which fuel molecules are broken down to create pyruvate and ATP molecules (Alberts, 1998). Both pyruvate and ATP are major energy sources used by the cell to do a variety of things. For example, ATP is used in cell division to divide the chromosomes (Alberts, 1998). By taking a Carbon Dioxide, rich substance and mixing it with a yeast, solution fermentation will occur, and then it could be determined if it is a good energy-producer. In this study glacatose, sucrose, glycine, glucose, and water were used to indicate how fast fermentation occurred. The overall result shows that monosaccharides in particular galactose and glucose were the best energy source for a cell. Materials and Methods There were five test solutions used in this experiment, water being the control, which were mixed with a yeast solution to cause fermentation. A 1ml pipetman was used to measure 1 ml of each of the test solutions and placed them in separated test tubes. The 1 ml pipetman was then used to take 1ml of the yeast solution, and placed 1ml of yeast into the five test tubes all containing 1 ml of the test solutions. A 1ml graduated pipette was placed separately in each of the test tubes and extracted 1ml of the solutions into it. Once the mixture was in the pipette, someone from the group placed a piece of parafilm securely on the open end of the pipette and upon completion removed the top part of the graduated pipette.

Performance Review Meeting Essay

What you have learnt from preparing for and carrying out the review I learnt how to set the meeting out, use the correct body language and how you should handle sensitive issues. It also helped me to understand motivation and focusing on strengths and weaknesses of employees and how to communicate effectively and stay in control of a situation. Overall I felt that the preparation leading up to the meeting helped in all of these areas. Studying the theories of Herzberg and Maslow helped me to understand that key areas of motivation and how to incorporate key management skills in order to get the best performance from an employee. Through watching performance management films also during the preparation process, this helped me to focus on my body language throughout the meeting and ensure that I am being perceived in a positive manner and agreeing targets on equal ground not by being too controlling of the situation and forcing decisions upon the individual. What you have learnt from the feedback you have received from your tutor and the individual whom you reviewed I have learnt that I need to ensure to take notes during the meeting. This is especially important when discussing performance plans and setting agreements. This would help me to remember after the meeting what was said so that I could write up a formal development plan for the employee but ensure that all information taken is accurate and that no details are missed. I need to also ensure that I talk slowly and clearly. It was fed back that I talked fairly quickly throughout the meeting, this may have been down to nerves because of the situation, however I need to ensure I remain focused on the task in hand and not what is going on around me to calm my nerves and ensure the employee understands fully the feedback that I am given. Overall I felt the meeting went well. I had good feedback and my body language was portrayed well. I felt I had prepared well and knew what to ask and how to approach the subject of the individual underperforming. I managed to negotiate clear targets for the individual of which we agreed by both parties and motivate the employee by also focusing on past high points as opposed to just focusing on the fact they have not met their targets. How this activity can help you at work I will take the knowledge which I have gained through completing this section into my workplace. I will be able to influence my capabilities through conducting meetings and speaking with employees on a daily basis.